Table of Contents
The last decade has been transformative for India’s two-wheeler market. With climate change concerns, urban pollution, rising fuel prices, and stronger government support for electric mobility, electric two-wheelers (e-2Ws) are no longer futuristic concepts — they are mainstream realities. In this evolving landscape, TVS Motor Company has emerged as a leader rather than a follower, steering the industry with innovative products that don’t just compete — they reshape expectations.
TVS Motor Company is an established name in India’s two-wheeler sector. Historically, it was known for its ICE (internal combustion engine) scooters and motorcycles like the Jupiter and Apache. But as the global shift toward electrification gained momentum, TVS pivoted decisively into the EV space.
Today, TVS’s success in electric mobility is not just visible — it’s market leading. The company consistently ranks among the top sellers of electric scooters in India, challenging pure EV brands and legacy competitors alike.
The Game-Changer: TVS Orbiter
In August 2025, TVS Motor Company launched the TVS Orbiter — a vehicle that industry experts and everyday riders alike are calling a turning point in the EV segment.
Features That Matter
The Orbiter isn’t simply another electric scooter — it incorporates segment-first features that address real user needs:
- 158 km IDC range: Real-world practical range that removes range anxiety for daily commuters.
- Cruise control and hill hold assist: Comfort and safety features that were once limited to higher-end motorcycles.
- 34-litre boot space: Utility for daily errands, groceries, and more — something many competitors overlook
- Industry-first 14″ front wheel: Improves stability and ride quality, especially on Indian roads.
- Connected features: App connectivity, ride stats, navigation, and more — blending smart tech with mobility.
All this comes at a competitive price point of around ₹99,900 (ex-showroom, inclusive of subsidy), making premium features accessible to a much broader set of consumers.
Beyond Specs: A Cultural Shift
The Orbiter appeals not just to tech enthusiasts, but to urban commuters, young riders, and practical users — a segment of consumers that traditional electric scooter launches often failed to captivate fully. By combining performance, comfort, utility, and connectivity, TVS has broadened the appeal of EVs beyond early adopters to everyday riders.
This shift matters because it expands the total addressable market for electric two-wheelers. It turns an EV from a niche, early-adopter product into something families and mainstream riders consider as a credible replacement for petrol scooters.
TVS iQube: The Backbone of Growth
While the Orbiter is perhaps the most talked-about launch, the TVS iQube series remains the backbone of TVS’s electric portfolio.
A Portfolio With Choice
Unlike many competitors that offer a single configuration, TVS expanded the iQube lineup to include multiple battery options (2.2 kWh, 3.4 kWh, and 5.1 kWh) and several variants — allowing buyers to choose based on range needs and budget.
More choice helps reduce the overall cost of ownership while lowering barriers for consumers stepping into EV ownership for the first time. With variants starting around ₹94,999, TVS ensures electric mobility is attainable for a wider range of households.
Confidence Through Volume
The iQube family has not only widened choices — it has sold hundreds of thousands of units, cementing it as one of India’s most popular electric scooters. This volume gives market visibility and validates consumer trust in TVS as an electric brand.
Why This Matters for the Industry ?
TVS’s new EV strategy and models are changing the industry in several meaningful ways:
1. Broadened EV Adoption
By offering compelling performance, practical range, and pricing that challenges petrol alternatives, TVS is accelerating the adoption curve — making EVs a standard choice rather than a trend.
2. Competitive Pressure Across Brands
TVS’s success pushes other players — Bajaj, Ather, Hero, and even startups — to innovate faster, improve features, expand charging infrastructure, and prioritize customer experience. A rising tide lifts the entire EV segment.
3. Supply Chain and Pricing Innovation
Market competition means suppliers scale, battery technology improves, and economies of scale bring down prices — benefiting consumers and accelerating India’s broader energy transition.
4. Urban Mobility Redefined
With features like connected tech and improved utility, EVs are becoming smarter, safer, and more lifestyle-oriented — not just economical. This changes how people think about commuting.
Conclusion :
TVS Motor Company’s latest electric vehicles — led by the TVS Orbiter and strengthened by the TVS iQube family — are revolutionizing the two-wheeler industry. These products are not just technologically competitive but incredibly market savvy: designed for real needs, priced for accessibility, and backed by a trusted brand.
By broadening consumer choice, reshaping value perceptions, and leading EV sales, TVS is proving that legacy manufacturers can be pioneers in sustainable mobility — and in doing so, is helping accelerate India’s journey to an electric future.